This creativity technique is based on mixing ideas within a group and is an evolution or variation of brainstorming. Composer Igor Stravinsky was a radical innovator of classical music at the beginning of the twentieth century.
He never lost his curiosity to try something new. His stage work The Soldier’s Tale was brought to life through the cooperation of artists from different artistic genres: among others, dancers, instrumentalists and a narrator performed and the piece became the starting point for a new performance style.
The performing artists recreate the piece from the source material – and not just once, but with each performance, where the performance can be experimentally reworked. This union (Michael Michalko: cluster) of people and ideas is transferred by the creativity technique to the largely silent work within a group. In Michael Michalko’s book “thinkertoys” The Stravinsky Effect is included in the chapter “Orthodox Brainstorming”.