This technique tries to sharpen a result to the best ten values via a permanent reduction (of ideas, statements, aspects and characteristics). Especially within long-term and highly complex innovation projects, one often has to deal with too great a flood of ideas or facts and statements in almost all phases.
Especially during the first few months of the launch and on the wave of euphoria and newness, there is often a bit too much of a flood of ideas or statements. With TOP 10, you work consistently to pick out the best. This technique can actually be seen as a kind of supplementary technique. It can be excellently combined with very many other evaluation techniques.
Digital products require free and creative thinking. Creative thinking leads to many ideas. And many ideas need to be evaluated and a selection of the top ideas processed. For this, the Top 10 method offers a simple and straightforward way to rank the ideas, concepts or opportunities and proceed with a prioritized selection. The method can be used alone, but is especially suitable when used in a group. By consistently evaluating and weighing named ideas and options, different evaluations and viewpoints force the possibility of settling on the best ideas. Top 10 method is used for efficient prioritization and can often be used to complement other methods.