The future lexicon Trendbook 2018 of the company TrendOne, presents you the most important trends that are taking place or will take place in the field of technology, marketing and communication.
Illustrated infographics as well as 270 micro trends and practical examples on more than 180 pages show you the most relevant mega, macro and micro trends of the next years in a catchy way.
This book is an example of tools when it comes to identifying new potential innovation search fields for your own company. Especially in Design Thinking, in the phase of understanding, trend sources are a valuable tool. The Verrocchio Institute and also the Atelier für Ideen AG have been working with this tool for many years.
Mega trends
Trendone analysts have defined 16 mega trends that will shape our world in the coming years.
Macro Trends
Trendone break down each mega trend into multiple macro trends. These give you a deeper insight and show specific manifestations of a mega-trend.
Micro trends
In each macro trend, several concrete micro trends or projects are shown that can concretize the macro trend and already provide very concrete inspiration for your team.