The Trends Matrix gives us an overview of changes and trends that are currently taking place and that can show us future changes.
The Trend Matrix shows at a high altitude how trends and forces of change affect technology, value creation, people and cultures. The Trend Matrix provides a quick look at how which trends are impacting your business or innovation project.
The Trend Matrix has two axes as a coordinate system or table. For example, the high axis contains values and influence categories such as “technology,” “market,” “people,” and “culture,” and the other axis contains the values for different modes of impact of trends such as “influence already present,” “influence beginning,” and “influence expected.” The individual cells of the trend matrix then contain the respective trends found and assigned here.
The trend matrix shows at high altitude how trends and forces of change affect technology, value creation, people and cultures. It provides a quick overview of the impact factors of trends on one’s own company or project. Especially in digital projects, the likelihood of success increases when projects are linked to current and upcoming trends.
