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Unique Competing Space

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The Unique Competing Space describes the so-called sweet spot (the intersection) between the company’s own competitive base, i.e. the services that have emerged as a unique selling proposition in competition with the competition, and the needs identified with the potential customer.

The model enables the target-oriented development of an approach in the context of an innovation and competition strategy.

Registered users will find a detailed description of how to use the method in a meeting or workshop context in the next section. Registration is free of charge.

In addition to this description, you will find complete instructions on how to use the method in a team meeting or workshop in the Innovation Wiki. All you need to do is register free of charge and you will have access to this and more than 700 other methods and tools.

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