Walter Elias Disney, the father of Hollywood cartoons we all know, laid the groundwork for a creativity technique early and unconsciously, developing his own foundations that helped him foster his ideas and creativity – as well as those of his collaborators.
This method grew directly out of Disney’s entrepreneurial practice.
It is a kind of role-playing game in which the imagination and fantasy of the participants are required. One after the other, the participants slip into different roles. Specifically, the method is based on the interaction of three
different roles or characters:
– the dreamer (visionary, provider of ideas)
– the realist (realist, doer)
– the critic (quality manager, controller)
The Walt Disney Method is used regularly and increasingly in today’s business and management world. Especially where it is necessary to solve entrenched thought structures, this method offers the possibility to see and solve targets from a completely different perspective. Especially in the evaluation phase, the method is very useful to look at the different ideas and possible solutions, especially in terms of feasibility and suitability for everyday use.