The “5-meter view” is a questioning method that provides inspiration and insight around a problem, object or process.
Let’s say your challenge is to innovate the process a customer goes through at a supermarket checkout. In this situation, it is generally advisable to first take care of the
“Understanding” the situation to take care of. Understanding, as already known from the Design Thinking approach, in the optimal case brings insights and inspirations that lead directly to new ideas.
With the 5-meter view, we ask ourselves the general question of what is going on in the five-meter radius around the cash register situation. In doing so, we act like an ornithologist and researcher in love with detail – every detail should be recognized and perceived.
The “5-meter view” is a questioning method that provides inspiration and insights around a problem, object or process .
Let’s say your challenge is to innovate the process a customer goes through at a supermarket checkout. In this situation, it is generally advisable to first look at “understanding” the situation. Understanding brings, as already known from the Design Thinking approach, in the optimal case insights and inspirations that lead directly to new ideas . With the five-meter view, we ask ourselves the general question, what is going on in the five-meter radius around the cash register situation . We proceed like a detail-loving bird-watcher or researcher: every detail should be recognized and perceived .
