thumbnail

AIDA Formula

auch:
%s
/
/

Presenting ideas and fighting for ideas is especially important in large organizations to get ideas implemented. The AIDA formula is an old and well-known stage model of advertising effectiveness and was developed by the American strategist E. St. Elmo Lewis (1898).

The AIDA model shows the

basic stages of a sales conversation and stands as an acronym for:
A = attention
I = interest
D = desire (wish/desire)
A = action.

The communication model assumes that human information processing and decision making is also divided into the four steps Attention, Interest, Desire, and Action, which build on each other. Nowadays, the AIDA model is also often used to check and specifically optimize advertising messages. In addition, it is very well suited as a presentation method to communicate ideas in the best possible way.

Registered users will find a detailed description of how to use the method in a meeting or workshop context in the next section. Registration is free of charge.

In addition to this description, you will find complete instructions on how to use the method in a team meeting or workshop in the Innovation Wiki. All you need to do is register free of charge and you will have access to this and more than 700 other methods and tools.

Would you like free access to more than 700 methods for better workshops, innovation projects and sustainable meetings - tested and described by innovation professionals from all over the world?

Then you’ve come to the right place. Register once, free of charge, and off you go!