Presenting ideas and fighting for ideas is especially important in large organizations to get ideas implemented. The AIDA formula is an old and well-known stage model of advertising effectiveness and was developed by the American strategist E. St. Elmo Lewis (1898).
The AIDA model shows the
basic stages of a sales conversation and stands as an acronym for:
A = attention
I = interest
D = desire (wish/desire)
A = action.
The communication model assumes that human information processing and decision making is also divided into the four steps Attention, Interest, Desire, and Action, which build on each other. Nowadays, the AIDA model is also often used to check and specifically optimize advertising messages. In addition, it is very well suited as a presentation method to communicate ideas in the best possible way.