Informationen über den Einsatz der Methode

Method Description

The bisociation method aims to break down thinking patterns. Terms, objects or images that trigger associations and have nothing to do with the given basic problem are used as aids. Bisociation is the term used to describe the creative process of linking objects, images, concepts, or even ideas from very different conceptual frames of reference.

The term bisociation was introduced by Arthur Koestler in reference to the word association and is now considered one of the basic terms in both creativity and humor research. As a basic creative concept, bisociation describes the breaking of established mental routines. Whereas association denotes mental links at one level, bisociation goes beyond this by linking concepts from two levels that are not usually associated with each other.

The results of a bisociation session can lead to three key discoveries:
1. to wit – because comedy can also arise from the coincidence of things that do not belong together.
2. to insight and discovery – because the meeting of two elements not previously thought together can lead to a surprising and new insight.
3. to understand – because the encounter of new elements can also lead to a deeper understanding of contexts.

Bisociation thus brings together two previously unrelated dimensions of thought. However, the effectiveness of the method is strongly dependent on the choice of the two dimensions of thought that must be brought together, which means that one must know beforehand exactly where to look, because for every useful analogy there are hundreds of useless ones, so it requires careful consideration.

Bisociation is particularly suitable for idea generation in the fields of advertising and marketing. Here the number of useful results is always very high, because even the craziest analogies are used.

Registered Users will find a detailed description of the use of methods in a meeting or workshop context in the next section. Signing Up is free of charge

In addition to this description, you will find complete instructions on how to use the method in a team meeting or workshop in the Innovation Wiki. All you need to do is sign up for free and you will have access to this and more than 700 other methods and tools.

You would like to have access to more than 700 Methods for better Workshops, Innovation Projects und sustainable Meetings - testet and described by Innovation Professionals from all over the world?

Sign up for free and start right now!