The Business Model CANVAS invented by Alexander Osterwalder enables a structured representation of both new and existing business models.
Using nine building blocks, the participants go through each neuralgic position of a business model, capture essences and work out correlations and logical links.
The pictorial representation helps to achieve a quick common understanding and makes the model accessible and comprehensible at any time, even for those not involved.
The technology ensures fast business model generation and a good overview even for those external to the process. However, the efficient broad use of the tool for all phases of an innovation process requires good training.
The Business Model Canvas invented by Alexander Osterwalder enables a visual and structured idea generation for generating new or improved business models.
Using nine building blocks, the participants map each neuralgic part of a business model, capture essences and work out connections and logical links. The pictorial representation helps to a fast common understanding and makes the model also for uninvolved ones at any time accessible and comprehensible.
The technology ensures fast business model generation and a good overview also for people external to the process. However, the efficient broad use of the tool for all phases of a transformation process requires a good familiarization.
