With the COCD box you can easily make a selection from a collection of many preliminary ideas that are worth looking at further (According to Mark Raison 195).
Three categories are included in the evaluation:
– Now-ideas are ideas that are not very original, but good and easy to implement
– Wow ideas are ideas that are highly original and easy to implement
– How ideas are those ideas that are highly original and promising, but have a high standard of implementation.