Collective notebook


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Method Description

Invented by Charles Clark, the Collective Notebook is a creativity technique that belongs to brainwriting and association techniques.

The conception of this method has developed due to the following conditions:

1) Experts should be involved in brainstorming, but it is impossible to gather sIe at one time and place (for example, different workplaces, field assignments, different shift times).

2) In everyday work, creative thinking and working is often very difficult. Relevant studies have shown that most really good ideas originate outside the work environment.

It is actually a special form of brainstorming in which the mutual stimulation of idea production does not occur when the participants are present at the same time. So, for circumstances that do not allow working together to brainstorm ideas in a group for certain reasons, you can use the Collective Notebook as a written brainstorming method.

The idea generation process can then take much longer. Two to four weeks are not uncommon. The ideas are then sifted through and evaluated at a joint meeting.

This method is especially useful when ideas need to be found by a team, but the team cannot work at the same time and in the same place. However, this technique is also suitable for collecting additional ideas that often arise through relaxation after a creative meeting, in an incubation phase or as flashes of inspiration.

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