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Decision model (Krogerus and Tschäppeler)

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In innovation processes, important decisions must of necessity be made on an ongoing basis: Which idea do we pursue? What materials do we buy? Who will be part of the task force?

Mikael Krogerus and Roman Tschäppeler, the authors of the “Change Book”, have compiled various decision-making strategies,

that help in the decision-making process. In the graphic, seven strategies are shown in relation to each other, so that different steps in their decision model are followed, helping you to make a good decision.

1. consciously design the research process
2. limit selection
3. is “good enough” enough for you?
4. do not be afraid of the consequences
5. trust your first impression
6. let someone else decide
7. do not question your decision anymore

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