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Heart, Hand, Head

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Products can be as innovative and advanced as they are, but without engaging with the customer and their relationship with the product, a successful launch will be almost impossible. The method Heart, Hand, Head helps in a playful way to make this perspective (or better: these perspectives) clear.

It simply and precisely illustrates the different levels that play an important role with customers: Emotion (=Heart), Benefit (=Hand) and Mind (=Head).

By dealing with these three levels, as yet undiscovered problems or needs become visible and any contradictions are more easily resolved.

Registered users will find a detailed description of how to use the method in a meeting or workshop context in the next section. Registration is free of charge.

In addition to this description, you will find complete instructions on how to use the method in a team meeting or workshop in the Innovation Wiki. All you need to do is register free of charge and you will have access to this and more than 700 other methods and tools.

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