Products can be as innovative and advanced as they are, but without engaging with the customer and their relationship with the product, a successful launch will be almost impossible. The method Heart, Hand, Head helps in a playful way to make this perspective (or better: these perspectives) clear.
It simply and precisely illustrates the different levels that play an important role with customers: Emotion (=Heart), Benefit (=Hand) and Mind (=Head).
By dealing with these three levels, as yet undiscovered problems or needs become visible and any contradictions are more easily resolved.