Tamer Kemeröz and Benno van Aerssen’s method for a “Systematic Idea Excavation in the Valley of Hidden Search Fields” – Innovation Digging – answers the painful questions: “Where should we start looking for ideas?” and “How do we quickly obtain inspiration for new innovation search fields?” in a very concrete way. The method works with search field tables and is inspired by the morphological box.
Innovationdigging is the first method of its kind and defines the new generic term of creative force aggregation. With innovation digging, you systematically increase the probability of both continuous (incremental) innovations and disruptive (radical) innovations.
– Innovationdigging works one-on-one, for teams, and for entire companies.
– Innovation digging increases the probability of innovation.
– Innovationdigging finds hidden search fields.
– Innovationdigging lowers idea and innovation search costs through a simple, measurable and structured process that systematically focuses the creative forces in the company.
– Innovationdigging offers a systematic and structured approach to idea generation and innovation generation.
– Innovationdigging ensures fast results and prevents moments of frustration.
– Innovationdigging increases ideation efficiency and reduces the costs associated with aimless discussions and constant resynchronization of teams.
– Innovationdigging increases team motivation and ensures a pooling of forces, as no one has to worry about their search field being overlooked.
– Innovationdigging constantly generates valuable breaking points and milestones through transparent documentation.
– Innovationdigging offers the possibility to form key figures on the basis of which the entire idea generation process can be calculated and controlled.
