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New ideas through new perspectives

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Taking a new perspective is all well and good – but how concretely?

Again and again you read in books and publications that we should change our perspective on a problem or a challenge in order to come to new ideas and solutions – but how concretely does one take a different perspective?

If you specifically want to use this

question, you will find that the vast majority of people do not have an answer. However, there are certainly very concrete answers and even instructions for action
Here are the essentials:
1. you are actually spatially moving away from your problem.
Whether you have a product in front of you, or a component, or just a challenge written on a piece of paper, if you move away spatially you will start to think and reflect differently about the problem, this can bring you the missing inspiration for the solution.

2. you take on a different role.
Put yourself in the shoes of your customer, their colleague, their boss and consider the challenge from that person’s perspective.

What would she say about it?
What would she suggest?
What knowledge does she have?
Who would they consult?

3. you rename the problem.
In terms of creativity and idea generation, this path is often the simplest and also the most efficient. In fact, give your product a different name, for example: you want to innovate your booth – what comes to mind when you say airport to your booth? … or even salami?

What features can you transfer to your trade show booth?
What could your booth look like then?
What’s all going through your head?

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