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Promoter Model

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Successfully implementing innovations also requires overcoming internal barriers. This is where the promoter model helps.

By distributing roles in the implementation of innovation projects, it is possible to realize even unusual ideas.

In many cases, internal resistance from individuals or groups of people is the reason for the failure of project plans. Above all, the company’s own employees need to be convinced of new ideas. A popular approach is the promoter model, in which selected individuals support a project through their own initiative and commitment. Promoters are people who promote and actively accompany innovation projects.

Promoter groups are usually selected and coordinated by an innovation manager.

Registered users will find a detailed description of how to use the method in a meeting or workshop context in the next section. Registration is free of charge.

In addition to this description, you will find complete instructions on how to use the method in a team meeting or workshop in the Innovation Wiki. All you need to do is register free of charge and you will have access to this and more than 700 other methods and tools.

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