Promoter Model


Successfully implementing innovations also requires overcoming internal barriers. This is where the promoter model helps.

By distributing roles in the implementation of innovation projects, it is possible to realize even unusual ideas.

In many cases, internal resistance from individuals or groups of people is the reason for the failure of project plans. Above all, the company’s own employees need to be convinced of new ideas. A popular approach is the promoter model, in which selected individuals support a project through their own initiative and commitment. Promoters are people who promote and actively accompany innovation projects.

Promoter groups are usually selected and coordinated by an innovation manager.

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