thumbnail

Pugh Matrix

auch:
%s
/
/

The Pugh Matrix was developed by Scotsman Dr. Stuart Pugh to provide a juxtaposition of diverse ideas and different design concepts. The aim is to evaluate various product ideas and product designs on a defined scale by examining and evaluating them from certain points of view (e.g. expectations, opportunities/risks) in order to use an objective evaluation standard.

Thus, it is also used primarily for risk management, to be able to distinguish the really good superior ideas from the less good interior ideas by being able to systematically exclude the less good ones.

Registered users will find a detailed description of how to use the method in a meeting or workshop context in the next section. Registration is free of charge.

In addition to this description, you will find complete instructions on how to use the method in a team meeting or workshop in the Innovation Wiki. All you need to do is register free of charge and you will have access to this and more than 700 other methods and tools.

Would you like free access to more than 700 methods for better workshops, innovation projects and sustainable meetings - tested and described by innovation professionals from all over the world?

Then you’ve come to the right place. Register once, free of charge, and off you go!