Rekombination

Recombination_20

Assembling existing or known elements into new forms and business models always with a digital interface.

The classic term “recombination” actually comes from biology, where it represents the constant rearrangement of genetic material in cells, resulting in new combinations of genes and traits.

The term recombination in the economic context was coined by Schumpeter in 1943 in connection with his “creative destruction” and used as a synonym for innovation and further developed by Oliver Gassmann in the St. Gallen Business Model Navigator.

In the process, something new is put together from existing, familiar components. In most cases, the first products generated in recombination are simpler and “inferior” to established products, but due to continuous improvement, rapid innovation cycles are set in motion, substituting the established product in a short time. Up to 90 percent of all business model innovations today merely represent a recombination of known ideas, concepts and elements.

The new generation Recombination_20, which has taken hold worldwide with the Corona Pandemic 2020, completely leaves behind a limiting factor of the original variant: The physical, geographical interfaces were temporarily switched off and replaced by digital interfaces within a very short time. Whereas place and time used to be directly linked, since 2020 the greatest reclassification of all time has begun for global society.

Recombination_20 makes a mental leap that starts with the “Ark Neo”: Take all available resources – not only flora and fauna, but also products, objects and the accumulated knowledge of mankind – and bring them to the New Land with a safe ship after the Flood. There, these elements reassemble to form a new system – but always with an additional digital interface. Through this digitally supported infrastructure, many existing systems are being assembled differently and replacing established ones.

In addition, the interface-based digital infrastructure enables cross-industry and border-independent standardized communication without loss of time and information.

What would this new world look like? The components and genetic material would be known, but the form from them would be new, and the processes and interdependencies would give rise to new expressions of biodiversity, including business models.

The challenges this poses for customers, companies and products will be worked out in a workshop format.

Advantages

Complete rethinking possible without limitations and existing structures

Unrealistic scenarios can and should also be outlined.

Disadvantages

Requires open participants and freedom of thought

Registered users will find a detailed description of how to use the method in a meeting or workshop context in the next section. Registration is free of charge.

In addition to this description, you will find complete instructions on how to use the method in a team meeting or workshop in the Innovation Wiki. All you need to do is register free of charge and you will have access to this and more than 700 other methods and tools.

Would you like free access to more than 700 methods for better workshops, innovation projects and sustainable meetings - tested and described by innovation professionals from all over the world?

Then you’ve come to the right place. Register once, free of charge, and off you go!