Everyone likes to hold on to their own idea or an established routine and process flow, often leaving out the possibility of trying something else to see if it might work better differently. The Simple Ethnography method from the Liberating Structures collection, opens the door to new innovations and changes in existing processes as participants explore exactly what is being done, discovering fundamental needs and new solutions. Unspoken, latent knowledge and needs of the analyzed target group become accessible. Thus, observations made can lead to short-term performance optimizations, such as when observing sales staff. In the product development process, accurate insights can be captured from the customer. The method can be used in a small and large group of participants.
Would you like free access to more than 700 methods for better workshops, innovation projects and sustainable meetings - tested and described by innovation professionals from all over the world?
Then you’ve come to the right place. Register once, free of charge, and off you go!
