The personal credibility of the manager is an important prerequisite for success in change processes. Stephen M.R.Covey’s “4 Fundamentals of Credibility” model provides a vivid picture for developing this skill.
According to Covey, trust in an organization or in a person is based on two fundamental pillars: competence and character. Competence is composed of skills and results. With character, it is the person’s personal intentions and integrity.