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The Imaginary Friend

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The method “The Imaginary Friend” is based on one of the many role-playing games that Edward de Bono offers in his toolbox. Here, too, it is necessary to put oneself in the place of a fictitious person, in this case, an imaginary friend, in order to understand from his or her perspective, with his or her world view, and from his or her personal

Background to consider either an existing problem or the ideas and solutions to a problem.

Which idea does he seem to like best? Which solution might make the most sense from his point of view?
A variety of new evaluation criteria emerge that have often been disregarded in attempts to provide an objective assessment. In the same way, the subjective view of ideas becomes respectable again, since it is objectified by the objectified view through the observation from the outside (precisely through the imaginary friend).

Conversely, however, weak evaluation criteria are also quickly identified because they are too much from the emotional corner of consideration.

Registered users will find a detailed description of how to use the method in a meeting or workshop context in the next section. Registration is free of charge.

In addition to this description, you will find complete instructions on how to use the method in a team meeting or workshop in the Innovation Wiki. All you need to do is register free of charge and you will have access to this and more than 700 other methods and tools.

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