The worry-joy scheme method provides clarity for participants when it comes to motivations and decisions of the target group. The target group can be the potential user of a new product or a decision-maker who needs to be convinced.
Compared to, for example, the persona method or empathy map in Design Thinking, the worry-joy scheme method remains somewhat more on the surface and requires significantly less time for this (ten to 15 minutes). Especially for inexperienced innovation teams, this can be a good first exercise in the analysis phase.