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Worry - Joy Scheme

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The worry-joy scheme method provides clarity for participants when it comes to motivations and decisions of the target group. The target group can be the potential user of a new product or a decision-maker who needs to be convinced.

Compared to, for example, the persona method or empathy map in Design Thinking, the worry-joy scheme method remains somewhat more on the surface and requires significantly less time for this (ten to 15 minutes). Especially for inexperienced innovation teams, this can be a good first exercise in the analysis phase.

Registered users will find a detailed description of how to use the method in a meeting or workshop context in the next section. Registration is free of charge.

In addition to this description, you will find complete instructions on how to use the method in a team meeting or workshop in the Innovation Wiki. All you need to do is register free of charge and you will have access to this and more than 700 other methods and tools.

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